SEO, or Search Engine Optimization, is the practice of enhancing a website’s visibility in search engine results to attract organic traffic. ### Key Components: 1. **Keyword Research**: Identifying relevant search terms. 2. **On-Page SEO**: Optimizing content, title tags, and meta descriptions. 3. **Technical SEO**: Improving site speed, mobile-friendliness, and crawlability. 4. **Off-Page SEO**: Building authority through backlinks and social media. 5. **Content Quality**: Creating valuable, informative, and engaging content. 6. **User Experience (UX)**: Ensuring easy navigation and a positive experience. ### Importance: - Increases visibility and brand awareness. - Drives organic traffic at lower costs. - Builds credibility and trust with users. Overall, SEO is essential for connecting businesses with their audience and driving long-term success online.