Gravity feed roller shelving system is one of the most exciting inventions in the retail industry. Among all brands, Royce Roller is the most economical and reliable name. With special designed rollers, the merchandise could flow smoothly to the last unit as gravity feed. Universal to all kinds of shelves, Royce Roller® is aimed at increasing sales in supermarket and retail stores by keeping the products always fronted to the shoppers, which will evidently maximize the chance of buying. Besides, as an experienced Chinese manufacturer, Royce Roller is your best choice for top quality plus minimal investment.