The concept sprouted up when a group of travel enthusiasts exchanged their local and international travel experiences. They shared the ideas regarding lack of adequate information about Pakistan for the discerning travelers, besides a serious need for upgrading the travel related services. Amongst a large number of tour operators and travel agencies, no one provided the whole information that keen travelers require as they plan to explore the country. Moreover, connection of travelers with the local celebrities was also identified as missing, thereby making the travel experience somewhat detached from the best offerings of a place; the local artisans and their creative skills. What else was recorded as missing? The comfort and assurance of a smooth and hassle-free experience. For adventure travelers, comfort and luxury are not a significant concern, but leisure travelers demand comfort and hygiene while having some thrill of exploring faraway destinations. This incited us to take up