SEJ is initiated from the Urdu word meaning a decorated bed, with connotations to classically decorated marriage beds. SEJ is essentially a producer of top quality, pure cotton percale bedding, as well as retailer of a comprehensive range of home linen related products. To the hospitality industry, we offer our entire product range in Pakistan operated by competent agents. The mission is to provide comfortable and classy home linen to our customers through an online website at their doorsteps. Moreover, the dedicated team at SEJ is inspired to educate our customers on the benefits and care of our products. It is our promise to come up with innovative trends from time to time, making your personal space your most favorite one.