Madeeha Shoaib is a connoisseur and designer of bespoke Haute Couture. She believes in bringing back couture with its original craftmanship and has a team of carefully curated artisans who are fiercely passionate about bringing her novel ideas to life. Her pieces are created with a fusion in mind: East meets West in a visually stunning blend of the two cultures. Madeeha’s creations are made with the modern woman in mind, a wearer who is both proud of her traditions and cognizant of the global stage. Her artistic flair and expert eye are evident in her custom-made luxury-wear pieces, each of which has a unique back story, and is lovingly created with hand-crafted embellishments, delicate thread-work, and careful attention to detail.