In 1990, the Government of Pakistan reopened the life insurance business to the private sector organisations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced its Group life insurance business and by March 1994, the company began writing its individual life business. Pioneers and industry leader in the Life Insurance Sector, our major developments during the years are; Strongest Financial base in the private sector Highest paid-up capital of Rs. 1 Billion One of the leading Asset Managers in Pakistan Diversified Portfolio offering Best Value Products Launched the First Window Family Takaful Operations under the brand name ‘Hemayah’ Launched the First Mobile app – EFU Life PlanIT The largest salesforce in the private Life Insurance sector Introduced MPOS System to facilitate online payments. State of the art customer service Prompt claim settlement First life insurance company in Pakistan