The Next Idea (TNI) is an International restaurant and leisure consulting groups, possessing exclusive international coverage. Based in Los Angeles, with offices in the UK, India, South Africa, (and shortly UAE), we work across the world, specializing in restaurant and hotel concept creation and development everything from strategy, brand and product development, through to design, execution and communication. The TNI team has consulted with some of the worlds most eminent Chefs, and upscale restaurant groups, in addition to working with clients in: entertainment, casual dining, fast casual dining, resorts, theme parks and travel. In each project we have been involved in all areas of the business, and have delivered programs and plans that have targeted the elevation of concept positioning, product and menu, operating standards, infrastructure, and overall quality.