THE MIDI is a global IP fashion collection store, the first-tier retail brand in China with strong supply chain management. It specializes in everyday household items, providing a wide variety of design-led, affordable, and adorable products.

THE MIDI. was founded in 2018. We have 2000+ employees worldwide and 1000+ global suppliers. MIDI Fashion has expanded 22+ countries around the world. And has opened 800+ commodity franchise stores cumulatively.

THE MIDI.? had became the leading commodity department store brand in Middle East. And we will form a global chain brand of "fashion trend collection store" center in China and spreading all over the world.