The service industry is passing through a revolution age. The emergence of information technology with its pervasive effects in all bits of business coupled with globalization and real-time transaction stream make it a dynamic one. The special nature of the industry requires close liaison with business decision-makers to provide proactive services contrary to a product-based industry where the product perception and brand loyalty reign to make a market leader, it requires personality acceptance, strong interpersonal communication, and the ability to make others worth your opinion- personal marketing.