Mr Umair Awan, Director of Jobly Recruitment,Placement and Staffing Agency With the economy booming and unemployment rates low, finding and attracting top talent can be difficult in the current candidate-driven job market. HR recruiting professionals may find that they need a competitive edge to get the attention of the best candidates out there. Recruiters can borrow a few tips from content marketers in order to write more effective job postings, get more eyes on the post and create better-supporting content to entice potential candidates to apply.