Tao Toy brand is owned by Zhejiang Hongtai handicraft Co.,Ltd which is a manufacturer of kids wooden furniture and wooden toys. And it’s a typically family-owned industry,Website:http://www.toy333.com, the story of HONGTAI is just like a adventure.
Before Rocky’s(our boss) father started-up his business, he used to be technical manager in a furniture factory in Fuzhou city, where is a cluster of many furniture industries in 1990s’. He is humble and diligent on his job, as the old saying’ you pay, you gain’, finally he was promoted to be the head of that factory. But his two adorable children-Rocky and Doris(Rocky’s little sister) still stayed in Wenzhou city under the care of their Mom.
To bear the responsibility of a father and also in order to promote the industry development of his hometown-Taishun, he returned and established his own factory-FUTIAN CRAFT in Taishun county, this is the beginning of Hongtai. Primitively, FUTIAN mainly produced nursery products and office furniture, it developed quickly to have near 200workers in 1995 with his good management. But the development will always meet the ending if you don’t change.
And the change started when Rocky came back to help his father after graduation in 2003. This young men is full of motivation and has foresight in his business. He made a decision to shift the old business to children furniture and wooden toys since these two ranges started to lead the trend. Then his sister Doris came back as well to develop the foreign trade, with their joint effort,Futian developed rapidly. In 2007, they changed the name to be HONGTAI HANDICRAFT.
In 2011, our turnover had a breakthrough of 30Million RMB. And it grow to be near 40Million in 2013,factory has been expanded to be over 8,000 square meters with importing more advanced facilities. Most new facilities are automatic so we reduced the labor force in production line to save the cost. Now we have near 80 employee totally.