 To achieve 100% of assigned targets.  To ensure at my self and SPO levels follow the all policies/guidelines provided by the Head Office.  Sales monitoring on daily, weekly & monthly bases.  Monitoring and submission of sales figures to Head Office on 10 days basis on every 10th & 20th of every month.  Ensuring ex-distributor sales and maintaining of inventories on basis of 45 days of stock levels.  Close check on distributor supplies and stock levels.  Close check on distributor’s sales persons and their orders procurement.  Keep the senior management updated on the issues related with Field Force / Sales / Distribution / Competitors and any other pertinent matter.  Implementation of marketing / sales strategies through SPOs.